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June 29th, 1998

The Will to Lead
Marvin Bower
Harvard Business School Press, Boston (1997)

It's not often one gets to recommend a book written with style and pizzazz by a master of his profession for almost seven decades, the legendary leader and builder of McKinsey & Company.  Such is my pleasure today.

Book Review © Dr. Terry J. van der Werff, CMC

Marvin Bower has written, in his own words, a "cockshy" of a book, cockshy being an old British word with the meaning here of writing "something to shoot at."

Bower puts forward the provocative thesis that networks of leadership teams are necessary for the successful company of the future. As you read this book, you will be struck by the number of times your head nods in agreement and by the times you shake your head the other way.  Nods outnumber the shakes.

His contention is that "it takes will, innovation, and experimentation to develop leaders and leadership teams in a business so that people can be led to work together more effectively, efficiently, and harmoniously in achieving the purpose of the business," which in turn is "to serve customers in an outstanding way."  To have an effective company, leadership must be present throughout the company, not just at the top.

Of course, there must be leaders at the top too, and Bower takes as an axiom that the CEO's example is most important, as is the board's support.  An effective CEO must develop a complete set of qualities and attributes:

Trustworthy - flowing from respect and dependability
Fair - even-handed and openness
Unassuming behavior - not based on egotism or arrogance
Listening - to be better informed and confront a wider range of opinions for decision or action
Open-minded - part and parcel of listening to subordinates and colleagues
Sensitive to people - respecting each person and his or feelings
Sensitive to situations - which, of course, are created by people
Initiative - just think a bit, use judgment, and act
Good judgment - "the ability to combine hard data, questionable data, and intuitive guesses to arrive at a conclusion that events prove to be correct" (John Gardner)
Broad mindedness - tolerant of the range of human behaviors
Flexibility and adaptability - the natural corollary of open-mindedness
Capacity to make sound and timely decisions - the ultimate test of CEO's
Capacity to motivate - to encourage associates in the company to share the journey
Sense of urgency - making things happen

Such attributes are found in leaders at every level of the organization, but they are rarely fully developed without years of experience and commitment to the task.

Closely linked with these leadership characteristics are four fundamental responsibilities of company leaders:

  1. Treating constituents with respect, especially those within the company.
  2. Developing constituent self-confidence and self-esteem, for without these, little happens.
  3. Developing constituents, bringing along new generations of leaders.
  4. Making constituents stakeholders, by showing them how the business as a whole operates for everyone's benefit.

"In a leadership company, decisions must be made about what leaders and what leadership teams are required to run the company most effectively."  Clear enough, except that most companies focus on positions to be filled, organization charts, and chains of command to exercise and follow authority.  Leaders work through people, treat the business as a whole ("holistically"), and pay special attention to the company's culture.

All well and good you say, but Bower goes a step further.  He distinguishes between operating teams (that populate the management literature) and leadership teams, with particular attention to the notion of the leader of the leadership team being primus inter pares - first among equals.  True leaders lead by example and only occasionally lean on authority to have the "last word" in making a decision.

Bower then suggests the types of leadership teams that a well-run company might set up in making a transformation to a leadership company, followed by advice to the teams on their attitudes, behaviors, and tasks.  Since a leadership company is, by definition, more of a web than a hierarchy, strong governance principles must be employed, so Bower rightly ends with a rich and clear discussion of boards and their responsibilities.

Two appendices contain an interview with John Whitehead (former co-chairman of Goldman Sachs) on chairman teams and the corporate governance guidelines of General Motors, both fine additions to Bower's text.

"The Will to Lead" is a pithy, personal, and provocative guide that invites you to map out a journey of renewal of your company.  It's like a good stew - a careful blending of many different ingredients.  It tastes good, and you know you have been nourished.


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