Go back to the Global Future home page.
November 22nd, 2002

21 Ideas for Managers:
Practical Wisdom for Managing
Your Company and Yourself

Charles Handy
Jossey-Bass, San Francisco, CA (2000)

Mastering a single idea in this book justifies a reader's investment.  Mastering them all takes a lifetime.

Book Review © Dr. Terry J. van der Werff, CMC

Charles Handy is one of the wisest writers on business issues alive today.  The hallmark of his writing is profound insight memorably dispensed. Every paragraph enlightens and entertains, drawing the reader along effortlessly.  Hardly a page of 21 Ideas didn't cause me to think and to chuckle.

The subtitle says it all: this book is chockerblock full of practical wisdom for managing your company and yourself.  Handy gives a name to each of his 21 ideas - one chapter per idea - though the chapter title often gives little clue to the idea itself, except in retrospect.  He provides a helpful two or three sentence summary of each idea at the start of the book.

"This book is about how to get the most out of named individuals."  It's first and foremost aimed at the person seen in the mirror each morning.  Mastering these ideas will improve your effectiveness and your ability to lead others.  But before you can organize the work of others, you need to know why people and organizations behave as they do.

"People are individuals, not 'hands' or 'human resources,' and need to be treated as such."  This may be the particular insight that tied the book together for me.  If I recognize each person's individuality, celebrate their differences, and leverage their collective talents, we all succeed, learn, and grow.

Some of Handy's asides struck me very close, some painfully so, especially "The Sacred Contract."  Instead of openly discussing our desires and expectations with others, we assume them and usually get them wrong.  Ouch!  I plead guilty, Your Honor.

It may be hyperbole, but I cannot shake the feeling that even after being a leader for almost two decades in three organizations and running my own business for another decade, I learned more about people's behavior from Handy's book, especially his pungent examples.  (It's even more sobering that I was only at page 28 when I drafted the preceding sentence!)

How about another insight?  We must learn to let others do their jobs and not step in and do it for them, without their permission, because we can do it better, faster, and cheaper.

Or the seven page "Inside-out Donut," which is worth a year of grad school.
 
This is not a book to be read, but chapters to be absorbed, almost by osmosis.  Each idea stands on its own two feet.  Each chapter is tightly organized (appropriate for a book on organization!) with wisdom and humor, examples and vignettes, and questions for thinking and talking about.  Each idea deserves to be savored slowly and returned to frequently.  If you are really serious, this book can easily become your own professional development guide.  By the time I finished, it had become so for me.

"To understand is not enough; one must also make it happen."  And action takes courage, trust, and patience.  To you, my reader, I say, "Read.  Understand.  Do.  And don't ever use any of Handy's ten handy excuses."

If you are looking to reinvent your life, recapture it, or simply rejuvenate it, look no further than Charles Handy's 21 Ideas.  If you master all the wisdom in this book, call me: I'd like to work for you.

P.S.  The cartoons alone are worth the price of the book!

Sign up for e-mail alerts to new postings.

 


van der Werff Global, Ltd.
Phone: 1-888-44-TERRY (448-3779)      Fax: 1-888-4-FAX-2-ME (432-9263)
E-mail:

Home | What's New | Global Future Reports™ | Book Reviews | Bibliographies | Contact Us
Futurist | Consultant | Speaker | Trends | Scenarios | Planning

WEBSITE DESIGN BY NEW TECH WEB, INC.